Senior Associate, Communications – Punjab

Salary: 5+ LPA (Negotiable)             Employment Type: Full Time                     Location: Chandigarh

About The Education Alliance

The Education Alliance (TEA) is a non-profit organization that warmly welcomes all those who share our passion for providing high-quality education to every child in India. Headquartered in Delhi, we are committed to promoting system reform projects that help to ensure that all children in India have equitable access to quality education. We support state education departments by deploying highly qualified teams that work with state and non-state actors to co-create solutions to improve the quality of education in government schools. We currently operate in five states (Delhi, Tamil Nadu, Madhya Pradesh, Punjab and Uttarakhand) and are proud to have a dedicated team of 50+ young professionals.

Why TEA?

• Drive meaningful change in the education system by contributing to large-scale, statewide reform projects. 
• Collaborate closely with top government leaders, including ministers and IAS officers, shaping the future of education in India. 
• Work in a certified Great Place To Work® that values positivity, purpose, and people.
• Benefit from progressive policies that prioritize well-being, flexibility, and professional development. 
• Build a fulfilling career with opportunities for growth, learning, and impact in the not-for-profit sector. 
• Live our core values: Build Together, Rise Above, Take Charge, and Chase Perfection. 

Who are we looking for?

We’re looking for a passionate, driven, and highly qualified communications professional who is eager to build a career in public policy, particularly driving behavior change through communications. If you have excellent project management skills and a knack for using communications as a tool for social change, we’d love to hear from you. Our rigorous recruitment process ensures that we find the right candidates for the role and the culture of our organization.

Joining TEA is an exciting opportunity to make a meaningful and long-lasting impact in education. 

About: Hunar Sikhiya Schools (HSS)

In Punjab, approximately 2.5 Lakh students leave the government school system annually with around 1.5 Lakh entering the workforce immediately post-school. The government of Punjab is enhancing school-to-work vocational education by establishing Hunar Sikhiya Schools (Schools of Applied Learning).

The HSS program represents a strategic effort to enhance the state’s skill-based education offerings for Grade 11 and 12 students. Building upon the foundations laid by existing national schemes such as the National Skills Qualification Framework (NSQF) and traditional state schemes, HSS aims to deliver a more comprehensive, industry-aligned approach to skill development. This program seeks to equip students with practical, job-ready competencies that enable a seamless transition into the workforce or further educational pursuits in their chosen trade.

The project focuses on three key areas:

1. Reforming Vocational Trades: This involves rationalizing existing vocational offerings and introducing industry-relevant in the state through collaboration with industry experts. To deepen skill sets provided in vocational courses, a new curriculum closely aligned with industry expectations is being envisioned.
2. Upgrading resources to enable effective vocational education: Enhancing the capabilities of school teachers to transact the curriculum effectively, building and modernizing infrastructural facilities to improve overall skill training.
3. Building Industry-School Synergy: Establishing a sustainable relationship between industries and schools, ensuring a seamless transition from education to employment.

The goal is to create a vocational education system that aligns with the needs and aspirations of students, equipping them with industry-relevant skills and facilitating their smooth transition into the workforce.

Position Summary:

The Senior Associate (Communications) is responsible for supporting the communication efforts of the organization and government department for the ‘Hunar Sikhiya Schools’ program. They will assist in developing and implementing outcome-based communication strategies and creating content for various channels of communications. The Communications Associate will also play a key role in monitoring and analyzing communication metrics to evaluate the effectiveness of communication initiatives.

Key Responsibilities include but are not limited to:

• Assist in developing and implementing communication strategies to support program outreach.
• Create engaging and compelling content for various stakeholders including industry partners and government stakeholders through various channels such as social media, website, newsletters, and press releases.
• Collaborate with internal teams to gather information and ensure accurate and timely communication of program updates, events, and initiatives.
• Monitor and analyze communication metrics, such as website traffic, and social media engagement, to measure the effectiveness of communication efforts and make recommendations for improvement.
• Support the planning and execution of events, including logistics, coordination, and promotion.
• Stay updated on industry trends and best practices in communication to contribute innovative ideas and strategies.

Required Qualifications, Skills, and Abilities:

• Bachelor’s degree with 1-3 years of professional experience in Communications, Journalism, Public Relations or a related field, or significant relevant experience in a similar role.
• Proficiency in Canva, Adobe Creative, Figma and other relevant software.
• Strong communication and leadership skills, with the ability to work effectively with cross-functional and state teams.
• Excellent project management skills, with the ability to prioritize and manage multiple projects simultaneously.
• Experience with social media management, content creation, and analytics tools.
• Strong analytical skills, with the ability to analyze data and insights to inform communications strategies.
• Proficiency in Punjabi (Preferred)

Recruitment Process:

We follow a thoughtful and structured recruitment process to ensure a strong fit and positive experience.

To apply, fill out the form here